Running a business is exciting, but it’s not without challenges. Marketing is one of the biggest. You know it’s essential for growth, but deciding where to invest is often complicated. Google Ads, social media, SEO, email campaigns, events – the options are endless, and every pound counts. I often hear these same concerns:“We spend money […]
Marketing Budget Allocation Guide Read More »
Data Analytics Thought Leadership
Not long ago, I spoke to the owner of a dog-care brand. They sold natural shampoos and grooming kits online. They were “doing everything right”: Instagram ads, Google Ads, blog posts, newsletters, but sales had stalled. Traffic grew, yet revenue didn’t. That feeling is common. I’ve seen it with SMEs and with much bigger brands.
Build a Marketing Strategy That Works Read More »
Customer Experience Data Analytics
Whether you’re a business owner checking your numbers or a marketer used to Universal Analytics (UA), GA4 has likely left you scratching your head.The interface looks different. The numbers don’t match. And just when you think you’ve found bounce rate… it disappears again. GA4 really is a shift. But once you know how to navigate
GA4 Reporting Easily Find Your Key Data & Insights Read More »
Data Analytics
We all love to see our website inches up the Google rankings. But seeing that traffic spike is only the first step in a successful SEO strategy. The juicy bit, the stuff that makes SEO worth it, happens after that click. Do those visitors stick around? Do they engage with your site? And most importantly,
How to Use GA4 to Measure SEO’s True Business Impact Read More »
Data Analytics SEO
You understand SEO’s potential to boost website traffic and user engagement. But to truly demonstrate its worth to stakeholders – be it your manager, clients, or internal teams – you need to shift the focus and move beyond discussions of keyword positions and traffic figures to showcasing tangible results that directly contribute to core business
How to Communicate the Value of SEO and Get a Buy-In Read More »
SEO
Google Analytics 4 (GA4) replaced Universal Analytics over a year ago, becoming the standard for website analytics. Most businesses now have a GA4 property installed. They might glance at basic traffic reports, see some familiar numbers, and assume everything is fine. The hard truth? Most GA4 setups aren’t configured for real, actionable insights. Many are
GA4 Setup Guide: How to Ensure Reliable Insights Read More »
Customer Experience Data Analytics MarTech
Learn how to improve Experience, Expertise, Authoritativeness, and Trust (E-E-A-T) to strengthen your website’s credibility. Discover key strategies to increase trust and brand authority and improve your search performance in the competitive financial services sector. Google’s algorithms prioritise helpful, reliable content. One of the key ways they assess this is through E-E-A-T (Experience, Expertise, Authoritativeness,
Financial Services SEO: A Complete Guide to Google E-E-A-T Read More »
Customer Experience SEO
We’ve all experienced it. You click on a website, and instead of instant access, you’re met with a loading spinner. A few seconds later, you’re gone and so is your potential business. Attention spans are shorter than ever and a slow website is a revenue killer. Research from Cloudflare reveals that a mere one-second delay
Slow Page Load Speed is Costing You Customers Read More »
Customer Experience SEO
Artificial Intelligence. AI. It’s everywhere. From the mundane – suggesting your next Netflix binge – to the seemingly miraculous – powering self-driving cars – AI has woven itself into the fabric of modern life. We hear about it constantly in news headlines, marketing campaigns, and casual conversations. It’s become a buzzword, thrown around with a
Decoding AI: Beyond the Buzzword – Do We Really Know What We’re Talking About? Read More »
AI Thought Leadership
On the surface, there’s definitely a case to be made that AI could boost trust. Think about personalisation, and I’ve seen this myself in marketing campaigns. When AI gets personalisation right, like suggesting genuinely useful products or content, it feels like the company actually gets you. It’s like they’re paying attention to you as an
Can AI Actually Make Consumers Trust Companies More? Read More »
AI Thought Leadership