Decoding AI: Beyond the Buzzword – Do We Really Know What We’re Talking About?

By: Kevin McLaren 6th March 2025 Artificial Intelligence. AI. It’s everywhere. From the mundane – suggesting your next Netflix binge – to the seemingly miraculous – powering self-driving cars – AI has woven itself into the fabric of modern life. We hear about it constantly in news headlines, marketing campaigns, and casual conversations. It’s become […]

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AI Insights Thought Leadership

Can AI Actually Make Consumers Trust Companies More?

By: Kevin McLaren 5th March 2025 On the surface, there’s definitely a case to be made that AI could boost trust. Think about personalisation, and I’ve seen this myself in marketing campaigns. When AI gets personalisation right, like suggesting genuinely useful products or content, it feels like the company actually gets you. It’s like they’re

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AI Insights Thought Leadership

Ditching the Digital Shadows: How First-Party Data Builds Real Business Connections

By: Kevin McLaren 4th March 2025 Ever feel like you’re chasing shadows in the digital world? Third-party cookies are crumbling, regulations are tightening, and frankly, your audience is tired of being treated like a number. So, how do you cut through the noise and build genuine connections? Imagine knowing exactly what your customer wants before

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Customer Experience Data Analytics MarTech

The Psychology of Search & Impact of Cognitive Biases on SEO

By: Dolores McLaren 2nd March 2025 Search engine optimisation is often seen as a technical discipline, but at its core, it’s deeply rooted in customer experience. Understanding how people think, make decisions, and interact with search engines can transform your SEO strategy from good to exceptional. Cognitive biases, mental shortcuts that shape decision-making, play a

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SEO

Data Driven SEO Strategy

By: Dolores McLaren 22nd February 2025 Search engine optimisation (SEO) is no longer a luxury – it’s a necessity. Did you know that around 68% of online experiences begin with a search engine and the top 3 organic results capture around 54% of clicks? With millions of websites competing for attention, standing out requires more

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Data Analytics SEO

2025 SEO Stats Why They Matter for Your Business

By: Dolores McLaren 20th February 2025 Data-led decisions are essential for businesses looking to maximise online visibility and drive revenue growth. By understanding data, you can effectively adapt your SEO strategy to reach the right audience, grow your online presence, and achieve measurable results. These statistics offer insight into leveraging SEO to achieve sustainable growth

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SEO