AI Thought Leadership

The latest trends, breakthroughs, and applications in artificial intelligence. From machine learning and neural networks to AI ethics and real-world use cases. Stay informed and inspired as we unravel the possibilities of intelligent technology.

Decoding AI: Beyond the Buzzword – Do We Really Know What We’re Talking About?

By: Kevin McLaren 6th March 2025 Artificial Intelligence. AI. It’s everywhere. From the mundane – suggesting your next Netflix binge – to the seemingly miraculous – powering self-driving cars – AI has woven itself into the fabric of modern life. We hear about it constantly in news headlines, marketing campaigns, and casual conversations. It’s become […]

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AI Thought Leadership

Can AI Actually Make Consumers Trust Companies More?

By: Kevin McLaren 5th March 2025 On the surface, there’s definitely a case to be made that AI could boost trust. Think about personalisation, and I’ve seen this myself in marketing campaigns. When AI gets personalisation right, like suggesting genuinely useful products or content, it feels like the company actually gets you. It’s like they’re

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AI Thought Leadership