Actionable insights, tips, and strategies to elevate your customer experience. From improving customer satisfaction to building lasting loyalty, explore how to create meaningful connections that drive business growth.
Not long ago, I spoke to the owner of a dog-care brand. They sold natural shampoos and grooming kits online. They were “doing everything right”: Instagram ads, Google Ads, blog posts, newsletters, but sales had stalled. Traffic grew, yet revenue didn’t. That feeling is common. I’ve seen it with SMEs and with much bigger brands. […]
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Customer Experience Data Analytics
Google Analytics 4 (GA4) replaced Universal Analytics over a year ago, becoming the standard for website analytics. Most businesses now have a GA4 property installed. They might glance at basic traffic reports, see some familiar numbers, and assume everything is fine. The hard truth? Most GA4 setups aren’t configured for real, actionable insights. Many are
GA4 Setup Guide: How to Ensure Reliable Insights Read More »
Customer Experience Data Analytics MarTech
Learn how to improve Experience, Expertise, Authoritativeness, and Trust (E-E-A-T) to strengthen your website’s credibility. Discover key strategies to increase trust and brand authority and improve your search performance in the competitive financial services sector. Google’s algorithms prioritise helpful, reliable content. One of the key ways they assess this is through E-E-A-T (Experience, Expertise, Authoritativeness,
Financial Services SEO: A Complete Guide to Google E-E-A-T Read More »
Customer Experience SEO
We’ve all experienced it. You click on a website, and instead of instant access, you’re met with a loading spinner. A few seconds later, you’re gone and so is your potential business. Attention spans are shorter than ever and a slow website is a revenue killer. Research from Cloudflare reveals that a mere one-second delay
Slow Page Load Speed is Costing You Customers Read More »
Customer Experience SEO
Ever feel like you’re chasing shadows in the digital world? Third-party cookies are crumbling, regulations are tightening, and frankly, your audience is tired of being treated like a number. So, how do you cut through the noise and build genuine connections? Imagine knowing exactly what your customer wants before they even ask; that’s the power
Ditching the Digital Shadows: How First-Party Data Builds Real Business Connections Read More »
Customer Experience Data Analytics MarTechI’ve been in the SEO game for over 15 years, working with brands of all sizes, from startups to global giants. And you know what still surprises me? How many businesses treat SEO like it’s a separate entity? It’s like trying to bake a cake with just flour – you need all the ingredients working
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Customer Experience SEO