Data Analytics

Curious about data? You’re in the right place. We’ll explain everything from analytics and visualisation to machine learning and big data trends. Whether you’re a beginner or a pro, we’ll help you turn raw data into actionable insights

Ditching the Digital Shadows: How First-Party Data Builds Real Business Connections

By: Kevin McLaren 4th March 2025 Ever feel like you’re chasing shadows in the digital world? Third-party cookies are crumbling, regulations are tightening, and frankly, your audience is tired of being treated like a number. So, how do you cut through the noise and build genuine connections? Imagine knowing exactly what your customer wants before […]

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Customer Experience Data Analytics MarTech

Data Driven SEO Strategy

By: Dolores McLaren 22nd February 2025 Search engine optimisation (SEO) is no longer a luxury – it’s a necessity. Did you know that around 68% of online experiences begin with a search engine and the top 3 organic results capture around 54% of clicks? With millions of websites competing for attention, standing out requires more

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Data Analytics SEO