SEO

By: Dolores McLaren 2nd March 2025 Search engine optimisation is often seen as a technical discipline, but at its core, it’s deeply rooted in customer experience. Understanding how people think, make decisions, and interact with search engines can transform your SEO strategy from good to exceptional. Cognitive biases, mental shortcuts that shape decision-making, play a […]

By: Dolores McLaren 21st February 2025 AI is reshaping the SEO landscape at a fast speed. If you’re still relying on traditional SEO tactics alone, you’re essentially trying to navigate a hurricane in a paper boat. This isn’t about minor adjustments, it’s a paradigm shift. We’re dealing with algorithms that learn, adapt, predict user behaviour,

By: Dolores McLaren 21st February 2025 Remember when searching online meant sifting through pages of blue links? That feels like ancient history now. We’re in the midst of a search revolution, driven by generative AI. Think about it: you can ask your phone a question in plain English and get a direct answer or even

By: Dolores McLaren 20th February 2025 Data-led decisions are essential for businesses looking to maximise online visibility and drive revenue growth. By understanding data, you can effectively adapt your SEO strategy to reach the right audience, grow your online presence, and achieve measurable results. These statistics offer insight into leveraging SEO to achieve sustainable growth