SEO

You understand SEO’s potential to boost website traffic and user engagement. But to truly demonstrate its worth to stakeholders – be it your manager, clients, or internal teams – you need to shift the focus and move beyond discussions of keyword positions and traffic figures to showcasing tangible results that directly contribute to core business

Search engine optimisation is often seen as a technical discipline, but at its core, it’s deeply rooted in customer experience. Understanding how people think, make decisions, and interact with search engines can transform your SEO strategy from good to exceptional. Cognitive biases, mental shortcuts that shape decision-making, play a significant role in how users search,

AI is reshaping the SEO landscape at a fast speed. If you’re still relying on traditional SEO tactics alone, you’re essentially trying to navigate a hurricane in a paper boat. This isn’t about minor adjustments, it’s a paradigm shift. We’re dealing with algorithms that learn, adapt, predict user behaviour, and streamline strategies with enhanced efficiency.

Remember when searching online meant sifting through pages of blue links? That feels like ancient history now. We’re in the midst of a search revolution, driven by generative AI. Think about it: you can ask your phone a question in plain English and get a direct answer or even use a photo to find something