Thought Leadership

Explore in-depth analyses, forward-thinking strategies, and expert insights that challenge the status quo and inspire change.

Decoding AI: Beyond the Buzzword – Do We Really Know What We’re Talking About?

By: Kevin McLaren 6th March 2025 Artificial Intelligence. AI. It’s everywhere. From the mundane – suggesting your next Netflix binge – to the seemingly miraculous – powering self-driving cars – AI has woven itself into the fabric of modern life. We hear about it constantly in news headlines, marketing campaigns, and casual conversations. It’s become […]

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AI Insights Thought Leadership

Can AI Actually Make Consumers Trust Companies More?

By: Kevin McLaren 5th March 2025 On the surface, there’s definitely a case to be made that AI could boost trust. Think about personalisation, and I’ve seen this myself in marketing campaigns. When AI gets personalisation right, like suggesting genuinely useful products or content, it feels like the company actually gets you. It’s like they’re

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AI Insights Thought Leadership