Privacy Policy for KD Digital Consultancy
Effective Date: 13th March 2025
This Privacy Policy explains how KD Digital Consultancy (“we,” “us,” or “our”) collects, uses, and protects your information when you visit our website (https://kd-digital.com/). We have extensive experience in advising multinational companies and recognise that user data privacy is paramount. We are committed to protecting your privacy and complying with UK data protection laws, including the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018.
1. Information We Collect
As a new site aiming to understand our audience, we utilise Google Analytics 4 (GA4) to gather anonymised data about visitor interactions. This helps us refine our content and improve your experience.
The information collected through GA4 may include:
Anonymous Usage Data: Details about your site activity, such as pages viewed, time spent on each page, and how you navigate our site.
Technical Data: Information about your device and browser, including anonymised IP addresses, browser type, operating system, and screen resolution.
Aggregated Demographic Data: General, non-identifiable information about visitor demographics, such as approximate location and language preferences, derived from your IP address.
Important Note: We strictly use GA4 data for website analytics and improvement. We do not use this data for remarketing or advertising purposes. At this time, we do not employ paid advertisement platforms such as Google Ads, Meta, TikTok, Snapchat, or other similar platforms to collect user data for promotional purposes.
2. Legal Basis for Processing
We rely on legitimate interest as the legal basis for processing your data through GA4. Our legitimate interest is to analyse website traffic and user behaviour to enhance our website’s functionality and content. We have configured GA4 to anonymise IP addresses, ensuring your privacy is protected.
3. Data Retention
Google Analytics 4 retains user data for a period of 14 months. After this period, the data is automatically deleted by Google.
4. Data Security
We take reasonable measures to protect your information from unauthorised access, use, or disclosure. Google Analytics 4 also employs industry-standard security measures to protect the data it collects.
5. Your Rights
Under UK data protection law, you have certain rights regarding your personal data. However, due to the anonymised nature of the data collected by GA4, your ability to exercise these rights may be limited.
Right to Object: You can manage your cookie preferences and opt-out of Google Analytics tracking through our Cookiebot consent management platform, which is accessible via the cookie banner on our website. You can also opt-out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on: https://tools.google.com/dlpage/gaoptout
As we only collect anonymised information, other rights, such as the right to access or erasure, are difficult to implement.
6. Cookies
We use Cookiebot to manage cookies and obtain user consent. Google Analytics 4 uses cookies to collect information. You can manage your cookie preferences through the Cookiebot consent banner on our website.
7. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post any changes on this page, and the revised policy will be effective immediately upon posting.
8. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us at:
hello@kd-digital.com
9. Information Commissioner’s Office (ICO)
You have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe that we have not complied with data protection law.
ICO Contact Details:
Website: www.ico.org.uk
Telephone: 0303 123 1113