AI Search Services

Make your brand more visible in AI search.

AI is creating new ways for people to discover, compare and choose products and services. From ChatGPT and Gemini to Google’s AI search features, these experiences are changing how people find information – and which brands they encounter along the way.

We turn these changes into opportunities. By combining SEO expertise with practical AI search research, we find ways to strengthen visibility, improve how AI tools represent a brand and build a plan for sustainable progress.

Make the most of AI search

When people use AI to research a topic, compare options or ask for recommendations, the answers they receive can influence what they explore next. Appearing in these conversations creates another way to build awareness and engage with audiences.

Understanding how AI platforms represent a brand, which sources shape their answers and where improvements could make a difference helps establish clear priorities.

A joined-up search strategy builds on established SEO principles while introducing new ways to improve discovery across AI-powered experiences.

Understand the changing search landscape

Traditional search, AI-generated answers and agentic experiences increasingly sit alongside one another in the discovery journey. Each creates different opportunities, and the right approach depends on the audience, platform and search intent.

SEO – Search Engine Optimisation

Build the foundations for organic visibility through relevant content, technical accessibility, clear site structure and a useful website experience.

GEO – Generative Engine Optimisation

Explore how brands and their content appear in AI-generated responses, recommendations and citations, then identify ways to strengthen their presence.

AEO – Answer Engine Optimisation

Make information clear, useful and well organised so that systems designed to answer questions can interpret it effectively.

Agentic Search

Consider how emerging AI tools may research options, compare information and support multi-step tasks. Preparation focuses on useful, accessible and consistent information rather than optimisation shortcuts.

AI Search services to support growth

AI Search Visibility Audit

See how selected AI platforms respond to relevant questions, where a brand appears and which sources they reference. Compare visibility with relevant competitors to identify areas worth exploring.

GEO and AEO Strategy

Develop a practical strategy for Generative Engine Optimisation and Answer Engine Optimisation. Prioritise relevant topics, content improvements and actions that support discovery in AI-generated answers.

AI Search Content Strategy

Find ways to answer important questions, explain complex subjects clearly and demonstrate genuine expertise. Align content recommendations with audience needs and wider organic search objectives.

Technical AI Search Review

Assess crawling, indexing, rendering, internal linking and relevant structured data. Review AI crawler settings where appropriate, with recommendations grounded in technical requirements and the wider search strategy.

AI Search Analytics and Monitoring

Establish a practical approach to monitoring AI referrals, sampled visibility, citations and relevant organic search trends. Use the findings to evaluate progress and guide future priorities.

Our AI Search process

Understand the opportunity
Establish the audiences, topics, platforms and objectives that matter most. Identify the questions people ask and the outcomes improved visibility should support.

Assess current visibility
Review selected AI-generated answers, brand mentions, citations and competitor presence. Examine relevant content, technical foundations and available search performance data.

Set priorities
Use the findings to develop a practical roadmap, balancing potential impact, effort and available evidence. Recommendations may cover content, technical accessibility, brand information and credible external sources.

Measure and refine
Track relevant indicators, evaluate changes and adjust priorities as search experiences evolve. Reporting helps show what’s changing, what the evidence suggests and where further work may be worthwhile.

AI Search FAQs

What is AI search consultancy?

AI search consultancy examines how brands and their content appear across AI-powered search experiences, then identifies ways to improve visibility and understanding. Work can cover GEO, AEO, content strategy, technical reviews and performance measurement.

What is the difference between SEO, GEO and AEO?

SEO focuses on improving visibility in traditional search engine results. Generative Engine Optimisation (GEO) explores how brands and content appear in AI-generated responses, while Answer Engine Optimisation (AEO) focuses on making information useful and accessible to systems that provide direct answers. The approaches overlap, and strong SEO foundations remain important to all three.

How can a brand improve visibility in AI search?

Start with useful, accurate content, sound technical foundations and clear information about products, services and expertise. Research into AI-generated answers can reveal which sources are cited, how brands are represented and where improvements may be worthwhile. Relevant third-party coverage and consistent information can also contribute to a stronger overall presence.

Does AI search require a different content strategy?

Not an entirely separate one. Helpful content that answers genuine questions, demonstrates expertise and presents information clearly remains valuable. AI search research can highlight additional opportunities to improve coverage, structure information and make important details easier to understand.

What is agentic search, and how can a brand prepare for it?

Agentic search describes experiences in which AI systems can help people research, compare options and carry out multi-step tasks. The area is developing, and there is no universal optimisation checklist. A practical starting point is to maintain accessible, accurate and consistent information, alongside strong technical and content foundations.

How does AI search consultancy work alongside SEO?

AI search consultancy builds on established SEO foundations, including useful content, technical accessibility and clear site structure. It adds research into AI-generated answers, citations and emerging discovery experiences to help identify relevant opportunities and inform the wider search strategy.

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