AI Search - KD Digital Consultancy

SEO vs AEO vs GEO: What’s the Difference, and Do They Need Separate Strategies?

SEO has been part of digital marketing for decades. More recently, two other terms have become common: Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO). Both reflect changes in how people search for information. Instead of always browsing a list of websites, people can now ask questions and receive direct answers from search engines

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